Whether they ’ve studied fastidiously or just learned by osmosis , apiculturist often offer up a riches of knowledge when it come to honeybee behavior , conditions patterns and local biodiversity . They often have invaluable brainstorm to divvy up about what we ’re doing ( or not doing ) that greatly regard the bees and their survival . For beekeepers , the honeybee is the cornerstone of their living or a heat — sometimes both . you may put these qualities to use and appeal customers .
If you keep a cubicle or board at a local mart such as a granger market place or tailgate marketplace , you know you have mere moments to link up with multitude and deal your riches of data before they cruise on by . Here are a few tips on how to attract customers by making your table stand out , your booth a wellspring of information and your product playfulness .
1. Use Real-Life Examples: Observation Hives
These vindicated Plexiglas or glass hives proffer a window into the depths of the mysterious honeybee beehive . Nothing draws a crowd like the Richard Morris Hunt for the queen . With a frame or two of busy nursemaid bees tending to brood comb ( safely behind glass ) , passersby can approach your table and finger safe in the presence of honeybee ( mayhap for the first time in their lives ) while get a chance to talk with you about your apiary , your product and your experience .
2. Sell Authentic Products
If you may bear by each one of your products individually , you will trade more at market . hoi polloi know when they see something authentic . understandably mark and label your bottles or other bee products , and be open and willing to reply questions about your process and what goes into your product . This will help attract customers because buyer enjoy to know where their intellectual nourishment comes from .
3. Have Great Visuals
away from beautiful labels and your job preindication , look at having a chalkboard or easel to hold up informative posters . Many beekeeping companies plan , make and sell bee - related notice on topics such as the various species of aboriginal pollinator , favourite honeybee flowers and plants , and specific educational diagram such as “ Why Do dirt ball Have Antennae ? ” The bold , promising and coloured visuals will appeal client by drawing the eye of people walk by .
4. Have Something Fun for Kids
folk buy at the local weekly tailgate markets where I live ( my family admit ) and we are always thankful when there ’s a secure , fun activity geared towards children . Sometimes it ’s medicine by a local deuce-ace , and sometimes it ’s a quick natural process related to the John Wilkes Booth . For example , if your theme for a week is “ antennae , ” you might have an educational poster for your ocular , and you might include feeler - headbands that kid can decorate at your cubicle and take home . Remember to put your name or your business name and contact information on anything you give out at the market .
For our family , weekly marketplace trip are a grocery trip and social experience wrapped into one . Consider that your customer follow to market to associate with you face to front and hear about how you manage your bees . Be open to their questions and honest with your answers ; everyone will appreciate the exchange and walk forth having get word something new .
Tom Fassbender/Flickr
