The event manufacture is one of the industries that has been hit heavily by COVID-19 . When look at the outside trade appearance for example , since the pandemic , their upset has been zero , all looking forward to the solution that may allow physical exhibition to take off again , namely a vaccine . We had a talk with Dick van Raamsdonk of HPP exhibitions , who has been organising horticultural trade fairs all over the world for 35 years now . Apart from the year after the 9/11 attacks in 2001 , they have n’t had such a Brobdingnagian fiscal reverse as they are dealing with this class . However , over the last month , they have n’t sit still and just finalized their 2021 expo calendar . " We are ready to give up off again as presently as a vaccine is uncommitted on the grocery store . "
Dick van Raamsdonk at the Agriflor 2018 held in Quito ( Ecuador),click here for the photograph report .
The impact of COVID-19With their last event , IFTF , being reschedule to 2021 , it has been a twelvemonth without any show for HPP . It is n’t something that has occurred before on this scale of measurement , but economic challenge are n’t obscure , as the 9/11 blast for example impacted the outside exhibition industry heavily also , explain van Raamsdonk . " On the day itself , September 11 , 2001 , we were in New York City edifice World Floral Expo . Of course we had to cancel the show , but the consequence afterwards were much larger - not as large as they are now , but barely anyone dared to travel any longer for a long clip . In the year that followed , we did have exhibitions , but attendance was very blue . The situation is totally different now , but in the last , the twelvemonth after 9/11 was also a year with a huge economical reverse for us as an external exhibition organizer , comparable now with for example the restaurant industry during Covid-19 which is operating , but barely being able to yield the bills .
Increased importance of physicalexhibitionOver the last month , barter fairs all over the world have been cancelled , one after another . There have been some first step attempt to fill the disruption , but you just plainly ca n’t put back it by something similar . The 2 key constituent of what generally is see as a trade exhibition , is being able to have forcible communication and physical presence of the intersection . Being capable to speak and see each other in soul , and affecting , seeing and smelling the mathematical product are indispensable and introductory ingredient that are need , van Raamsdonk says . And the importance of trade exposition is something van Raamsdonk see increasing for many years now . " The more digital the world becomes , the more need there is to see and speak to people in person . An exhibition has a much broader affair besides doing business sector and take in info . It maybe even much more the social aspect at a show that matter . People want to see and babble out side to face with each other , and since the digitalization of the world , I have only seen the importance and need of trade fair increase . And in that horse sense , and please do n’t get me unseasonable , but we as exposition organiser might be even lucky , as people are even more eager to see each other again since Corona . When it will be potential again to organise exposition , I mean when a vaccinum has been find , I expect the aisles to be as full or maybe even fuller than they used to be , adhering to all measure , of course " , he laughs .
2021 planningOver the last calendar month , the squad at HPP exhibitions did not twiddle their ovolo . " Of course , we were still busy with the preparations for IFTF 2020 , but when we even had to reschedule our only ‘ home biz ’ , we were set already as it was our ' programme B ' . On top of that , we finalized the entire 2021 schedule , expecting that things will be able to take place again next class . A vaccine will be needed though , but fortuitously , it looks like several are arrive up relatively presently . Till then , we will depend on how the situation regarding the pandemic will develop . But once the skies will make up , we will be ( more than ) ready . "
What exhibitions will HPP have in the line for 2021 ? See the schedule below andclickhere to study more about each exhibition .
Van Raamsdonk wait that 2021 will be a bit kinder to them and therefore their primary imagination is that all exhibitions will go on . But what if an expo can still not be held ? " If an exhibition can not be held , we will have no other choice than to reschedule it again for a unlike appointment later on in the year or the year after . Physical exhibition is what we do and where we believe in , and by being prepared at all times , we can kick off any exhibition , at any time ” .
Corona crisis is anentrepreneurialriskThe human race is still in an economical lockdown and as long as there is no vaccinum available , organize external exhibition will be a challenge . " But the corona crisis I still look at as an entrepreneurial risk of exposure . Of course as organizers , we do everything within our power to derogate this risk for ourselves , but also for our exhibitors . Reason why , for all our 2020 exhibitions that had to be reschedule , we offered to all our 2020 exhibitors a spot in the next edition . Of course we took the departure and although this should not last for many years more , we are proud of to be able to do so . The IFTF 2021 , for example , is therefore already 65 % booked . We just all want to get back to normal , and the only real normal , which is the onetime normal , and ASAP ! "
For more informationHPP Exhibitionswww.hppexhibitions.com
© FloralDaily.com/Elita Vellekoop
