Chinese New Year is the most busy period for efflorescence marketer . This year , the Chinese New Year started on January 28th . In this clause , Katherine Young , General Manager of Holex Shanghai , shared insights about the market place performance of spell flowers in China during the Chinese New Year .
Together with Robin de Vos , they congeal up the Holex China office in 2018 . " Each class , from October to March , is our most important period . It admit major event such as Chinese New Year , the bloom wedding time of year , Valentine ’s Day , and Women ’s Day . "
" 2024 was a challenging yr for the flower diligence , touch both domestic and imported flowers . The full point from 2018 to 2023 was the peak for imported heyday . For instance , Ilex verticillata was among the most pop import , but with monumental local yield in Yunnan and Shandong , its import measure has set down by 90 % annually . "
" With an incertain market , wholesalers are now more careful . alternatively of storage , presale is more common . People come to us when they get a pre - orderliness , which ask us to have strong logistics skills . Thanks to the productive resourcefulness , experience , and expertness of the Holex Group and Dutch Flower Group , we consistently adjoin these need . "
As their customers are everywhere in China , they also notice that wholesalers from first - tier metropolis Zhejiang , and Shanghai pay more attention to lineament ; " middleman from Kunming are more quantity - aim relatively . "
" The tulip is the magnate in all imported categories , with pink and white varieties being peculiarly popular . The performance of Protea cynaroides from South Africa is just and another popular flush is Forsythia suspensa . The number of import roses however decreased importantly , one of the ground is the improved amount of the domestic crops . "
Market variation are inevitable . Although local efflorescence yield in China has increased and ameliorate , some imported varieties still apply a topographic point in the market place due to their superscript quality . Allium giganteum , calla lily , Vanda , and commercially get cut phalaenopsis still have markets . For instance , commercially spring up cut phalaenopsis with browned color is very particular , which has a niche market and only focalize on high - value customers .
" Although mass quetch that it ’s not promiscuous to sell flowers , personal consumption is still increasing . Flowers are becoming a normal good in daily life . Among these , digital selling plays a key function here . Except for traditional wholesalers , more parties are entering the manufacture . China ’s online selling political platform such as Hema , JingDong , and Dindong bug out to trade flowers , which have well - organise logistics and can deliver goodness to customers tight . Meanwhile , influencers who are active in TikTok , and Rednote assistance to upgrade new diverseness promptly . However , the market still faces challenges , include a lack of exchangeable quality control and price variability , "
A significant trend is that more Chinese farm are look for overseas purchaser . " Japan , Vietnam , and Thailand are traditional export address , and now , the Middle - East , and Russia are spicy theme . We are also correct up an billet in Kunming which is for exportation . "
For more information : Robin de VosGM Holex Kunming[email protected]www.holex.com
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