With ClockOnline , Marco Stolze and Soerinder Somai hope to not only make thing easy for the growers , but also to bring about a change in mentality within the floral trade manufacture . The online trading platform makes the auction process cheaper and the logistics more effective , but is especially designed to bring calmth in the traditionally hectic , early morning craft . For now , gain trust is of paramount importance . With cartel , new customers will follow and Clock Online can potentially acquire into a true game modifier .
At the IPM Essen in Germany , the two gentlemen gave some live demonstrations . Twice a day an auction sale was organized , one at 6:30AM and one at 10AM . Before , after and in between auctions , products can also be bought ( the so - called presale ) . The grower put the intersection up for sale online and fix a minimum Leontyne Price . Once the auction is over , the raiser sees what has been sold and collects the plants . In the class of the good afternoon , purchase order are prepared and embark . vendee receive their products the next daylight .
on-line orderingClockOnline can be accessed plainly through an app or throught the website . Theinterfaceis just the same as the auction sale at Royal FloraHolland . The software restrain very close racecourse of time , so that there the first bidder is indeerd the first , no matter where in the reality he is free-base . ClockOnline takes maintenance of the administration . Participantes pay a subscription fee and a small percentage over made dealing .
No auctioneerA potential disadvantage is that no auctioneer is involved . In the case of human error , any mistakes have to be resolved by the buyer and vender themselves . There also is no quality ascendancy , but that is no different than with the existing auction Erodium cicutarium . Responsibility falls entirely on the shoulders of the trading parties .
Growth neededThere seems to be enough involvement and registrations operate swimmingly . There are now more than 70 emptor and more than 110 growers registered , and during the just the first European growers signed up . However , to get momentum it has to farm . " The biggest advantage of our system is that it brings calm , " Soerinder conclude . " That ’s unique to us , it ’s inherent to the possibilities that the internet offers . But we have to learn how to use it , and that ’s certainly true for our trade . For 100 age people have had to show up at the action in the wee hours of the sunup , but that ’s not necessary anymore . It can be different , if you could at least accept that the works arrive in the evening or the next sunrise instead of in an hour . If that ’s accepted , then transport can also take berth outside of haste hour traffic , which would benefit everyone . That requires a variety in outlook , which is not something that just happens . We trust to get things moving with ClockOnline . "
Clickherefor a short monstrance video .
For more information : ClockOnlineSoerinder Somai -[email protected]Marco Stolze -[email protected]www.clockonline.nl
© FloralDaily.com/Geert Peeters
