Ornamental breeder Selecta One has entered into a global licensing arrangement with Dümmen Orange for the use of the disease resistance label Intrinsa ® . Under this concord , Selecta One will cover and market Tobacco Mosaic Virus ( TMV ) resistive Petunia mixed bag , increasing the accessibility of Intrinsa ® TMV Petunias to growers worldwide .
Ulrich Sander , CMO and member of the Management Board of Selecta One , stated , " Breeding insubordinate varieties is a high priority for Selecta One . With this quislingism on Intrinsa ® TMV resistance in Petunia , we strengthen our portfolio in this orbit . Combining efforts with Dümmen Orange on resistance upbringing will support the decorative manufacture in achieving its sustainability end . Selecta and Dümmen Orange are both company with a unassailable focus on protecting their intellectual prop rights , and by entering into this license agreement , we emphasize the grandness of respecting our mutual right . Selecta and Dümmen Orange have already granted each other licenses for various breeding and technology rights in the past . We greatly appreciate the professional cooperation with Dümmen Orange in this topic , which has always been characterized by a high point of common esteem . "
Intrinsa ® : plants power for a greener futureIntrinsa ® , developed by Dümmen Orange in their Breeding Technology Centre in the Netherlands , leverages natural genetic science for traits like disease electric resistance , better industrial plant carrying into action , and improve plant resilience to develop crops for a more sustainable future .
Since 2015 , the Dümmen Orange R&D team has been using uncovering techniques to name central trait that can be used for born disease ohmic resistance . These gene are then breed into commercial varieties using predictive , non - GMO breeding methods . Thanks to the swiftness of applied science , breeding companies that use this method acting can identify ahead of time on if plant contain the inherited material for natural resistance . This let for more reliable and effective training , bringing plants with unique characteristics to growers and consumer quicker than ever before .
upgrade the floriculture education manufacture as a wholeIn 2021 , Dümmen Orange introduced Intrinsa ® for White Rust resistance in Chrysanthemum , followed by TMV immunity in Petunia in 2022 . The R&D team at Dümmen Orange has identified more than 50 genes for natural resistance in its top - sell crops and is integrating them into the breeding pipeline .
Tosca Ferber , Managing Director R&D at Dümmen Orange , express , " We are proud to enter into this strong collaborationism with Selecta One on the very important aspect of breeding for resistant Petunia plants . Our collaboration play up the need for resistant variety to assure sustainable ornamental production worldwide . The collaboration between Selecta One and Dümmen Orange also prove the strong driving force of decorative breeding companies to advance the industry as a whole in cover for resistance . We look forward to the beautiful TMV resistant Petunia portfolio both ship’s company will develop . "
For more information : Selecta oneselecta-one.com/
