Syngenta announce today , that it has successfully completed the acquisition of Varinova ’s Cyclamen business . Varinova is a Dutch fellowship that is fully dedicated to the breeding , production and commercialization of Cyclamen . The combination of technological expertise and the groundbreaking varieties from Varinova with the marketplace access and world course of study skill of Syngenta allows Syngenta Flowers to tone up its position in the Cyclamen market . Syngenta Flowers is going to work on impart new innovation and excitation in the Cyclamen market .
The acquirement of the Cyclamen business of Varinova is strategic for Syngenta Flowers . Michael Kester , Global Head of Flowers : “ Cyclamen is a focal point crop for us in which we are determined to grow through a all-embracing portfolio and strong technical support to our raiser . Varinova bring the completing product portfolio and bringing up pipeline we were looking for . Our future portfolio is now more complete , more state of the prowess and tender important features like botrytis resistor . ” Kester proceed : “ The coming month we will take the meter to determine our strategy for Cyclamen together with the Varinova - team . We will be quick before the Cyclamen time of year kicks off . ”
This combine offer also leverages best in class technical support from both companies giving growers in dissimilar grocery store a full package of genetics and technical growing support . We have a solution for all circumstances . That style , Syngenta Flowers can tailor the offering to specific penury of each grower . Not only with the genetics , but also with the geezerhood of experience in raise Cyclamen purpurascens that Varinova brings .
Marga Janus and Bart Kuijer , owner of Varinova , are very proud of with this acquisition : “ Varinova has a strong name in the market . This whole tone will aid bring our breeding program with beautiful Cyclamen genetic science to the next horizontal surface . We depend forward to make use of the commercial business leader of Syngenta . in person , we are very happy to give Varinova and the mass continuity through this accomplishment . The squad of Syngenta has given us the self-assurance that this is a good fit , with nice mass , short communicating lines and a family feeling . We are proud of the Varinova - team and the consequence we have achieve so far . ”
Varinova will continue to betray their assortment to their customers . In increase , as of now , Syngenta Flowers customers can order all Cyclamen Cartesian product through the Syngenta Flowers sales squad .
During the FlowerTrials the full Varinova - assortment will be present along the Syngenta Flowers genetics at the Syngenta Flowers location in De Lier . FlowerTrials will be held from June 11 through June 14 .
