Efficiency and sustainability are clearly important to Van der Salm . But mechanisation and digitalization are also in the caller ’s genes . Read in the interview how Van der Salm is moving its buyers along in digital order in Floriday .
With much ebullience , Wietse Bakhuijzen , who is responsible for sales , presents the activity taking place at Van der Salm Nursery . With the smell of lavender and pine needle in the air , we take the air past a huge range of Christmas products and water system circulation systems and also go up onto the cap where there are row of plant growing .
With more than ten locations in the Netherlands and in Portugal , Van der Salm supplies its customers all yr round with ( flowering ) Lavandula st . Anouk and ang . Felice , Ilex crenata Jenny , genus Buxus sempervirens , and in autumn , Pinus pinea Silver Crest , Picea December , Gaultheria Big Berry , and Deco yield . They sell zillion of works every year , and the ship’s company carry on to spring up . The tardy development is their collaboration with nursery Van Haaster under the name Fleuriche BV with the outgrowth and sales event of potted flower bulbs .
Van der Salm currently averages 200 employees class - round in the Netherlands and Portugal and has also owned a breeding and testing site since 2012 . " Through breeding , we attempt to inaugurate new form and bring home the bacon the client with the strongest possible industrial plant , " explains Wietse .
Wietse Bakhuizen
Automation is secondly nature"Responsible ontogenesis is crucial to us , as such , we agree various certifications and make organic choices whenever potential , " bear on Wietse . " In add-on , there is a lot of focusing within the ship’s company on recycling , both in materials and H2O . " Automation also plays a big use in the company . Not surprising considering that the Van der Salm Brother were already experiment with breeding robots and planting robot in the late eighties . They are now using cutting robots in both the Netherlands and Portugal . " From cut to finished product : everything is handled wholly in - firm and is thus produce with the minimum of erroneousness , " allege Wietse .
The only wayVan der Salm sells as much as 75 % through contract trading and 25 % through day trading . Of that 25 % , part of it goes through the clock , and part of it work through direct sale in Floriday . Wietse : " Years ago , we work with FloraXchange . At that time , we received most orders through Florecom ( Florecom is an honest-to-goodness way of providing notifications that will eventually be phase out ) . At a certain gunpoint , we switched to a Modern ERP arrangement : a customized package by package provider Aerport . They then linked us to Floriday , enable us to move away from FloraXchange completely in 2021 . Since then , we do all order processing through Floriday . It is the only manner for us . "
It has not always been without problems , says Wietse . " Not everything in Floriday was working swimmingly in the rootage , the platform was not that advance , and neither were many growers and exporter . We sometimes serve the buyer out by , for example , create a buying tip or provide for them , which is how we managed to get an parliamentary procedure in . And if more help was involve , we engaged Floriday ’s support department , and they then attend the buyer further . Or they would come back to us , and we would put our heads together again . A resolution was always plant . "
" Floriday provide an overview"Van der Salm likes working with Floriday . " It ’s less error - prone , which gives peace of mind , and it saves manpower . We can not embark orders manually now ; we simply do n’t have the people for that . In Floriday , you instantly see what is happening , you get an overview of all your orders at a glance , " says Wietse . Van der Salm uses various functionalities within Floriday : " Direct sale , contracts , but we also latterly deployed Direct Bidding . "
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